Fresh and innovative at the drinktec 2017
Just before Oktoberfest in Munich opened its door for the 184th time, another global event opened its doors there: drinktec is the world's leading trade fair for the beverage and liquid food industry. From 11 to 15 September, 76,000 visitors were looking for the newest stuff in the areas of production, filling, packaging and marketing. Vollherbst was one of the 1,749 exhibitors and presented itself with a new trade fair concept. The aim was a modern company presentation, but also affirmed the origin and the deep roots of the family business from Kaiserstuhl. Vollherbst combined a more than 100-year-old Tiegel printing press - on which company founder Franz Anton Vollherbst already printed high-quality labels - with a stylish, puristic and new stand design.
Feel. Touch. Experience. The think tank of the Vollherbst team presented their craftLABEL concept as a market novelty. Customizable labels provide a different kind of product experience. A wine label that contains exactly the soil on which the vines grew? A raspberry spirit whose fruity top note already lures over the fragrance of the label? Nutrient and mineral-rich volcanic ash, which ensures a special touch on the label? Visitors experienced the new printing technique for the very first time, and from now on, interested parties can come to Vollherbst with a variety of ideas on materials, raw materials and fragrances. Together with experienced printing specialists, unique varnishes can be created and from then on personal stories, through the label, can be told even more authentically.
Vollherbst is now looking forward to the upcoming Winzer Service Messe in Karlsruhe and welcomes all customers and interested parties on November 29th and 30th.